In this episode, I chat with The Idea Coach, Pat Miller about why selling benefits, not features is the key to success, how to find clear and competitive advantages to grow your business, and the best ways to innovate so you consistently capture the attention of your customers.
Bio:
Pat spent two decades in broadcasting management and hosting. After leaving the radio industry, he spent time consulting small businesses and realized the support system for entrepreneurs was broken. Where could you find help for improving small businesses and building real connections with other like-minded people. In June of 2020, Small Business Owners Community was born.
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Small Business Owners Community
