From TikTok to Warren Buffett to Wonder Bread, this episode has it all! Join us as we talk about “brain glue” with James Bond. Dave and James talk about the power of “brain glue” when selling and how to use sticky ideas to intrigue your customers and encourage them to buy from you.
James I. Bond is one of America’s leading behavioral management and business marketing specialists – and is author of the multi-award-winning book, BRAIN GLUE – How to Sell Easier By Making Your Ideas “Sticky.” For thirteen years, he ran one of Southern California’s leading behavioral management firms, working with a who’s who of American business.
Early in his career, he ran an advertising agency in Montreal, working with a wide range of Fortune 500 and smaller firms. He is a past workshop chairman and sold-out workshop leader for the resource partner of the U.S. Small Business Administration, has been a featured guest speaker at three Southern California universities, and has been a popular guest on a wide range of marketing and business podcasts.
Get In Touch:
Tip of the week:
If you are trying to persuade someone, start with a metaphor.