Austin LaRoche joins us this week to encourage shifting out of neutral to embrace business growth. Austin shares his M2S framework and why sales and marketing teams struggle to get traction. Austin and Dave also talk about SMART goals, strategies for intentional growth and making it to the “Promised Land.”
Bio:
Austin LaRoche is the CEO of Global full-service marketing agency ATAK Interactive and creator of the M2S (Marketing-to-Sales) Framework for B2B growth. With a passion for helping other business owners see their vision come to light, Austin’s company motto is “Strength in Structure,” where he and his team watch their clients go from random acts of marketing into an organized operation that can measure and optimize success at each stage of their customer’s journey.
Austin has been an entrepreneur since he entered the workforce. His first job was founding The Next Stop, a 501(c)3 that provides an afternoon recreational program for special needs adults in the Atlanta area. After receiving his master’s degree in new media from Depaul, Austin went on to launch his first marketing company in 2009, the Exacta Group. Five years later, he sold the agency to ATAK Interactive, where he has been a principal for almost a decade.
Austin is naturally creative and biologically unorganized. This has driven him to build frameworks in every area of his life – business, family, relationships, and personal development – to keep him accountable for his goals and long-term vision. He doesn’t just preach “Strength in Structure” to his clients, he carries out the mantra in everything he does.
Get In Touch:
https://www.atakinteractive.com/
https://www.linkedin.com/in/austinlaroche/
Tip of the week:
Make a conscious decision to only be around people with positive energy.
