In this episode, I chat with Adam Albrecht, Founder, and CEO of The Weaponry. Adam shares his strategies for consistent content creation, how to transition your mindset from employee to boss, and his three-step recipe for business success.
Bio:
Adam spent his childhood in Vermont, where he was raised on maple syrup and snow. Following graduation from high school he attended the University of Wisconsin, where he studied psychology, journalism and cheese curds. He also captained Wisconsin’s Big 10 Champion track and field team.
Adam started his advertising career as a copywriter at Cramer Krasselt working on iconic brands including Reddi-Wip, Ski-Doo, GNC, Snap-On, Briggs and Stratton and Case IH. His next stop was at Engauge where he ascended to the role of Chief Creative Officer, winning work with such well known brands as Nike, Coca Cola, Nationwide Insurance, Wells Fargo, UPS and Chick-fil-a. Publicis Groupe acquired Engauge in 2013 and folded the agency into Atlanta-based Moxie, forming a 625 person marketing powerhouse. Adam remained at Moxie until 2016 when he left to launch The Weaponry.
Adam has published 2 books, including What Does Your Fortune Cookie Say? and The Culture Turnaround which he co-authored with Jeff Hilimire. Adam has also published over 800 blog posts at AdamAlbrecht.blog.
Get In Touch:
Adam Albrecht’s LinkedIn Profile
