In this episode, I sit down with Lisa Schiller, Director of Investigations and Media Relations, and Julie Albrecht, Director of Marketing and Communications at the Better Business Bureau Serving Wisconsin. We discuss why engagement is more important than followers on social media, how to avoid online scams during COVID, and how the Better Business Bureau is helping build trust between businesses and consumers during these trying times.
Bio:
Lisa Schiller:
Experienced, motivated and deadline-driven Communications Specialist with extensive experience in developing, writing, producing, and delivering content for a wide range of audiences. Passionate Fraud Investigator specializing in white collar crimes.
Currently, a member of WAFI, IAFCI, NACPI, FAST, Elder Justice Abuse Council, TEMPO, FBI Citizens Academy Alumni and Franklin Police Citizens Academy and former Board member.
*Knowledge and vast experience in both communications and criminal justice fields.
*Enthusiastic educator and public speaker in comprehensive areas of consumer issues, scams and fraud, timely topics and advocacy.
*Vast experience in interviewing, producing, shooting and writing stories for TV newscasts, websites, social media, radio, and print that is timely, attention-grabbing and informative. Knows how to appeal to the media and the target audience.
*Aligns content with specific objectives and forward-thinking strategies to drive traffic, increase engagement, and enhance brand identity.
*Responsible for earned media, increasing engagement and statistics by 96% in the first year.
*Conduct complaint review pattern analysis in a 72 county service area with six designated market areas to identity subpar business practices that may violate consumer protection or criminal laws.
*Interview consumers, compile evidence and refer cases to proper law enforcement or regulatory agency when applicable.
*Investigate consumer scams and trends; write press releases and work with media to get the information out to the public. Collaborate with regulatory (federal and local) government agencies and law enforcement on investigations that may apply to various laws, statutes, rules or regulations. Refer cases to state and national agencies.
Julie Albrecht:
Experienced marketing, communications and non-profit leader in Wisconsin.
Get In Touch:
Lisa Schiller’s LinkedIn Profile
Julie Albrecht’s LinkedIn Profile
Better Business Bureau of Wisconsin Website
Better Business Bureau Facebook Page
