Join Dave Molenda and Michael DeLon, a marketing coach and book publisher for small business owners with Paperback Expert, as they dive into what it means to be credible. Michael explains that credibility is the level of confidence your customer has in you – when people believe you are who you say you are and when you do what you say you are going to do, great things happen! Michael and Dave talk about how important third-party credentials are and that having real-life testimonials authenticate you and your credibility. They discuss consistency over time, which builds relationships and credibility.
Bio:
Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue.
Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.
Michael is the husband of one and father of four. He’s a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him.
Get In Touch:
https://www.linkedin.com/in/michaeldelon/
https://www.facebook.com/PaperbackExpert
Free Webinar: “How to Create Your Book Without Writing a Word” – Sign up at paperbackexpert.com/webinar
Tip of the week:
When on vacation, have a place to put your thoughts, such as Google Docs. That way you can keep track of your ideas and then move on to enjoy your vacation!
