In this episode, I talk with Candice Frazer of TTI Success Insights about the importance of self-awareness, why slowing down can actually help us achieve our goals and succeed in our lives and career.
Bio:
Hi, I’m Candice—founder of Alpharev and a revenue strategist who helps businesses unlock growth through smarter customer retention, high-value referral partnerships, and frictionless customer experiences. I specialize in turning chaos into clear, repeatable systems that drive real revenue growth.
Over the years, I’ve worn a lot of hats: Chief of Staff, VP of Marketing, SVP of Operations—and even Spice Girls Tribute Band Organizer (true story). What ties it all together? My obsession with creating systems that don’t just work—they win. Whether it’s mapping the customer journey, building referral engines, or optimizing cross-sell and upsell strategies, I make things happen. I thrive on strategy, creative problem-solving, and finding untapped revenue opportunities.
I don’t just talk about growth—I build it.
🔹 Scaled a $3.5M business from $0 pipeline to $9M in 18 months using five revenue strategies: retention, expansion, win-backs, referrals, and lost deal recovery.
🔹 Revamped a telecom’s cross-sell and upsell strategy, increasing conversion rates by 38% and generating $5.8M in net-new revenue in 1 year through optimized customer journeys and targeted sales plays.
🔹 Drove a 255% year-over-year increase in organic traffic by pairing data-driven insights with creative storytelling, boosting brand awareness and inbound demand.
🔹 Reduced churn for a SaaS company by identifying key friction points and improving customer onboarding.
🔹 Built referral partnerships that doubled inbound leads and turned word-of-mouth into a primary revenue driver.
At my core, I love helping businesses see what’s possible. Whether I’m mentoring teams, automating workflows, or uncovering hidden revenue streams, I bring an entrepreneurial mindset and a “let’s figure it out” approach to every challenge.
When I’m not designing revenue strategies, you’ll find me hiking Arizona trails, devouring a great book, or convincing my kids that financial literacy is more fun than video games.
Get In Touch:
Candice Frazer’s LinkedIn Profile
