In this episode, Dave sits down with Tracy Lamourie, the Founder & Managing Director at Lamourie Media. Tracy shares how she creates messing for things that matter, why you should be editorial vs. advertorial in your pitches, and how to get free PR for your small business.
Bio:
Tracy Lamourie, a high profile international multi award winning publicist, is the Founder and Managing Director of Lamourie Media Inc, and Producer. A regular on red carpets, accredited by the iconic Cannes International Film Festival, Tracy is a Universal Women’s Network alumni – the 2020 Woman of Inspiration Winner for the Women In Media award. Her long anticipated book GET REPPED – Build Your Brand With Effective Public and Media Relations will hit shelves soon.
Featured in Rolling Stone Magazine, The Hollywood Times, NBC TV, Entertainment Monthly News, CBC, Global and countless other major media outlets, Tracy’s experience crosses borders and industries from major entertainment projects to startups and social enterprise. Recognized by media around the world for her 20-year campaign that ultimately helped free an innocent man from death row to her work getting clients major media attention. In addition to her Women of Inspiration award, she is the winner of the First Place, Platinum award Hamilton Spectator ReadersChoice for PR 2018, and for Diamond 2019. In 2020 she was both a RBC Women of Influence Nominee and a nominee for the internationally prestigious 2020 Tällberg/Eliasson Global Leadership Prize.
Tracy also speaks to diverse corporate and academic audiences (recent appearances include the Pennsylvania PR Association, Ottawa’s Algonquin College, AIBC Toronto, Small Business Expo – Denver Colorado , World Entrepreneurship Summit in Toronto, Medtech Malta and HerStory Summit in Washington, DC. Tracy splits her time between Ontario, Canada and Malta – with a regular professional presence in both North America and the European Union (regularly Malta & the French Riviera.) In addition to her international reputation for publicity /celebrity / newsmaker communication management, Tracy is regularly quoted on her travel advice, by media around the world.
