How is your company different from your competition? In this week’s episode, Dave discusses differentiation and being a category of one with Patrick Kagan. Patrick says differentiation is more about what you do, not just about what you say, that sets you apart from your competition. He and Dave talk about the 4 principles of differentiation and some challenges this poses for leadership, along with ways to convert those challenges into successes.
Patrick is an internationally renowned podcast host, business coach and Author of “Sell The Difference – the ultimate guide to increased sales, profits, and satisfaction” – All through the art of DIFFERENTIATION.
30+ Years in sales and leadership roles for Patrick have culminated in his successful launch of his own solutions agency in 2008.
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Tip of the week:
#1 Direction is more important than speed.
#2 Practice asking to understand.