In this episode, I chat with marketing expert, Lori Highby about how to craft a marketing strategy, how to measure ROI & success, and why repurposing content is so important!
Bio:
As an entrepreneur, educator, speaker, podcast host, and digital marketing strategist, my life-long passion for learning continues to fuel my 20+ year career of educating and empowering others to reach their goals.
Since founding Keystone Click in 2008, I’ve dedicated myself to helping small businesses and Fortune 500s alike recognize their deep value, sort through the bewildering array of digital clutter, and identify the best tools and strategies to amplify that value to achieve the results they want. Just like Gretzky’s approach in hockey, I strive to foresee where the digital landscape is heading and prepare my clients to lead, not follow.
Fun Facts about me:
– I helped create the Social Media Marketing curriculum at Milwaukee Area Technical College
– I was an adjunct professor of B2B Sales & Marketing and Principles of Marketing at UW-Milwaukee
– I frequently speak on webinars and at conferences about digital marketing, AI, personal branding, and entrepreneurship
– I host 2 podcasts and have been a guest on hundreds of shows
I live in Milwaukee, Wisconsin with my rockstar husband who is my biggest cheerleader. In my spare time, I love playing and watching hockey, golfing, cycling, SCUBA diving, and exploring new places through travel.
Get In Touch:
Lori Highby’s LinkedIn Profile
