Brad Davis, the Director of Sales and Marketing from Charter Wire, joins us this week to discuss how to build an effective sales process and hire the right people to create a successful sales team. He shares the three key elements he believes are essential for growing your business. Brad and Dave also dive into the topics of sales prospecting and how to drive engagement within large organizations.
Bio:
Hi everyone, I’m Brad Davis, Director of Sales and Marketing at Charter Wire. I specialize in helping mature manufacturing businesses unlock sustainable, profitable growth by aligning strategy, execution, and customer value. With more than two decades of experience across multiple manufacturing businesses and industries, I’ve led cross-functional teams and built commercial engines that deliver results.
My approach centers on understanding and amplifying what truly differentiates a business, then connecting those strengths directly to meaningful customer outcomes. In mature markets, the opportunity isn’t in chasing every opportunity, it’s in building high-performing sales and marketing teams, creating intentional processes, and investing in the right growth strategies.
In my experience, growth happens when we focus our time and resources on a single, well-defined strategic initiative. We pursue growth options that align with our value proposition and help us deliver consistent value to customers.
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Watch episode here:
https://www.youtube.com/watch?v=kW-o-fN7tts